Big Air

Dusty LeGrande and 'star homie' Bring Indigenous Design to The Style Experience

If you've been following The Style Experience, you've already noticed "Star Homie". Designed by Dusty LeGrande, our event mascot embodies the unique feel of the event, setting a tone for creativity and expression. There's more to Dusty's artwork, however, than what first meets the eye. The story and motivation behind Dusty's designs bring a Cree perspective to this FIS Big Air World Cup, and gives a whole new meaning to hosting this celebration of style in Edmonton.

Dusty LeGrande, Rich Goodswimmer of Indigenous Sport Council of Alberta, and Elder Maria Camion at the Land Blessing Ceremony for The Style Experience

Dusty's Cree heritage wasn't celebrated where he grew up. In fact, he wasn't allowed to wear clothing or accessories that represented his culture. But with Dusty's eye for style and his drive to express himself creatively, it was only a matter of time before he rebelled against the colonial influences that had forced him to dress conservatively through his childhood. His streetwear brand, Mobilize, was created with purpose– Dusty wanted to build something that gives Indigenous youth visibility in the skate and hip hop cultures he grew up admiring.

Today, Mobilize is sold in mainstream skate stores across North America, and Dusty continues to find new ways to tell Indigenous stories through his designs. “Star Homie” was created with the inspiration of the ancient Nehiyaw rock paintings, and the territory of Amiskwaciwaskahikan. Amiskwaciwaskahikan “Beaver Hills House” was a common meeting place at the river that flows through the heart of this territory. "star homie" is composed of symbolism representing the river, the star people, and the great spirit.

The Style Experience takes place on Treaty 6 Territory, and within the traditional homelands of the Métis Nation. Many First Nations such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux), and Niitsitapi (Blackfoot) have claims to traditional territory in the region. The Style Experience is proud to ground itself, and think respectfully about the Indigenous peoples on whose lands we ride.

On December 9th and 10th, Indigenous youth local to the area will have the chance to experience the best of competitive snowboarding through our partnership with Westland Insurance, this initiative has been a key element of The Style Experience, and we're proud to give the locals an experience shaped by Dusty's artwork. Come be part of the movement at The Style Experience!

More Info on The Style Experience HERE

Buy Tickets HERE